Frozen Yoghurt Chains Expand Across UK Market

Frozen yoghurt chains are expanding their footprint across the UK, marking a return for the product category that peaked in the 2000s and 2010s. New retail locations are opening in various regions despite current consumer pricing reaching 12 pounds per tub. The sector is testing whether the product can sustain long-term demand in the current economic environment. Monitor whether these new retail locations maintain consistent foot traffic as the initial novelty fades.