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Consumer group flags skimpflation in supermarket tinned fish

Consumer group Which? identified the substitution of standard mackerel with jack mackerel as a form of skimpflation. Jack mackerel is a distinct, cheaper species that offers lower nutritional value compared to the traditional product. The group highlighted this trend as retailers and manufacturers adjust ingredients to manage costs. Monitor for further consumer reports regarding ingredient substitutions in staple grocery items.

Source: BBC Business

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